Resolution Interactive Media, in conjunction with Amy Cook and Mira Ray, is pleased to announce the official launch of CRAM Science (www.cramscience.ca). The CRAM project presented a unique and challenging opportunity for Resolution and provided our development team with the chance to expand their creative bounds.
The first step in the CRAM project was recognizing the target audience, mainly students age 13-18. This demographic has a very high web usage rate combined with an extremely short attention span meaning they know how to use the web but don't stick around on any site if it doesn't offer an attractive layout and some level of interactivity. Keeping this information in mind, Resolution lead designer Brendan Farr-Gaynor created both a logo and visual layout that speak to the target audience and are influenced by urban elements, fashion, and visual trends. To keep interactivity high, Resolution and the CRAM Science team included a feature called 'Ask Dr.Cram.' Ask Dr.Cram is an area of the website where visitors can submit questions with select questions and answers being featured on the website. Keeping content fresh is another method to hold the interest of a teen target audience. The CRAM website features a custom content management system that allows the CRAM team to add new content to the website at any time from any location with a computer, internet connection, and web browser.
To view the site online, please visit www.cramscience.ca
The first step in the CRAM project was recognizing the target audience, mainly students age 13-18. This demographic has a very high web usage rate combined with an extremely short attention span meaning they know how to use the web but don't stick around on any site if it doesn't offer an attractive layout and some level of interactivity. Keeping this information in mind, Resolution lead designer Brendan Farr-Gaynor created both a logo and visual layout that speak to the target audience and are influenced by urban elements, fashion, and visual trends. To keep interactivity high, Resolution and the CRAM Science team included a feature called 'Ask Dr.Cram.' Ask Dr.Cram is an area of the website where visitors can submit questions with select questions and answers being featured on the website. Keeping content fresh is another method to hold the interest of a teen target audience. The CRAM website features a custom content management system that allows the CRAM team to add new content to the website at any time from any location with a computer, internet connection, and web browser. To view the site online, please visit www.cramscience.ca