When discussing digital marketing strategy with new and/or existing clients, blogging is an activity I almost always recommend, or at least mention as an opportunity. At this point in the evolution of the websphere I think we're all aware of the benefits of blogging (if you need a refresher, there are plenty of reasons here: http://bit.ly/1mL5Cy).
With the importance of blogging covered, the next question I generally receive is 'I can hardly handle the work I have on my plate now, how in the world will I be able to consistently update a blog?' Here are some answers to that question:
- Set a schedule for as far ahead as you can. Sit down, brainstorm, and use a schedule template like this one (PDF) to come up with as many topics as you can.
- Don't go it alone. If you work with a team of six, for example, each person would only have to commit to writing four posts per year in order for your blog to be updated twice monthly.
- Help yourself remember. Use applications such as Evernote or social bookmarking services like Delicious to remember web sites, news articles, and blog posts that have sparked an idea you could write about.
- Don't worry. Try to stick to your schedule, but don't lose sleep if you haven't posted in a couple of months. A few blog posts are better than none at all.
Blogging is an enjoyable and rewarding exercise that doesn't have to be overly time consuming. If you have further questions about blogging, or aren't sure how to get started, feel free to get in touch with us.
Jonathan Kochis says: Thanks for the feedback Sarah! I completely agree with your suggestion about getting something on the page and that consistency is a good